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The Low Wall

As technology becomes ever cheaper and easier to deploy, the natural filter of common sense becomes too thin to prevent individuals and businesses from launching ideas without first fully investigating them. This is evident on an almost daily basis as we're approached about various tactics and business ideas that seem to make no sense when you consider things like the marketplace, target customers and existing business model.

While the new lower barrier to entry should be exploited to test more ideas and tactics, these tests should be deployed with at least a minimal level of organization and structure for reviewing and comparing them. This is in steep contrast with throwing everything at the wall and seeing what sticks.

Are you thinking through ideas as if they were to take millions to implement? If not, that’s OK, just think them through.

Full disclosure: while this is a topic we deal with commonly at Pound, this article from Fast Company finally inspired the post.

March 13, 2007 in web strategy | Permalink


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