Not the first, the second, or even the tenth idea.
The Snickers people come to you with their online marketing budget and give you free reign, what do you come up with? I bet it isn't this. http://www.snickerssatisfies.com/
But, I probably wouldn't be writing about the work you came up with (nor would Ad Bump). The point is, the best solution sometimes is the first idea you come up with, but if you don’t explore the fringes, you won't ever come up with homeruns like this.
Check it for a few days, you'll have the same reaction each time.
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